The 8 eCommerce Trends That Will Dominate 2018
7. Messenger Apps and Chatbots
Chatbots that operate through messenger apps like Facebook Messenger will likely play a larger role in eCommerce in 2018. Businesses can use these technologies to send customers personalized marketing content, suggest purchases and send special deals and coupons.
They can also help with simple customer service requests, freeing up staff to work on more complicated customer service issues and other projects. As the technology improves, chatbots and messenger app marketing will become both more useful and more popular.