The 8 eCommerce Trends That Will Dominate 2018

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6. Big Data and Analytics

Big data and analytics is transforming all sorts of industries, including eCommerce. Nearly every action that users take online can be translated into some sort of data, much of which can be used, after analyzing, to optimize eCommerce sites.

Big data analytics can help you predict demand, personalize customer experiences and optimize your pricing to increase sales. This is crucial because just a 1% increase in price leads to an average 8.7% increase in profits, but 30% of pricing decisions fall short of the best possible price.

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Welcome to Retail Week 2017, a week at DMN where we explore everything related to retail marketing

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Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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