The 8 eCommerce Trends That Will Dominate 2018

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4. Personalization

Online shopping provides ample opportunities to create unique customer experiences, even ones that are personalized to each individual customer. You see this on sites likes Amazon that suggest products based on your past purchases and on streaming services like Netflix that recommend shows you might like based on what you watched in the past.

Good Earth Tea created a unique way to personalize its customers' online shopping experience. Customers can take a short quiz that asks them about their flavor preferences and other questions, like their favorite vacation spot. It then recommends a tea tailored to their taste and personality. Personalization like this will likely become more common in 2018.

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