The 8 eCommerce Trends That Will Dominate 2018
3. Increased Mobile Use
Mobile devices will become an even bigger player in online shopping in 2018. Estimates say that 50% of eCommerce revenue will come from mobile this coming year.
According to Goldman Sachs forecasts, mobile eCommerce revenue in 2018 will equal the total eCommerce revenue for 2013, which is $626 billion. Mobile shopping will increase eCommerce revenue overall because people will shop online no matter where they are — not just when they're home at their computers.