The 8 eCommerce Trends That Will Dominate 2018
2. Online Research
Continuing a trend from previous years, more users will research an item online before making either an online or in-store purchase. According to Salesforce, 85% of shoppers conduct online research before making an online purchase. This goes to show just how important online content is.
It also tells us that the prices displayed online need to be competitive because these online shoppers will certainly compare prices as part of their research.