Telstra, Rockwell Ally in Call Center Deal

Share this content:
Telstra Inc., the U.S. arm of Australian telecommunications marketer Telstra Corp., and Rockwell Electronic Commerce have joined in a cooperative marketing deal to serve the U.S. customer contact call center market.


Both marketers will target Fortune 500 companies as well as small businesses to help them improve customer relationship management and service. As part of this non-revenue-sharing relationship, Telstra and Rockwell will market each other's technologies and services in the local market.


The move marks Telstra's increased commitment to the U.S. market. Telstra, based in Sydney, Australia, expanded its U.S. headquarters in San Francisco a few months ago and opened a New York office to offer a wider range of voice and data products.


"Basically, we pick out partners that either complement or create a strategic service for both our clients in North America and around the world," said Franco Carida, vice president of sales and customer operations at Telstra Inc., San Francisco.


"Many times companies view telecoms as merely an expense item," Carida said. "What we're trying to do is work in partnership with partners that we've developed like Rockwell, so that it's a way for us to deliver a complete package to our end customers."


The terms of this partnership require both companies to jointly market Rockwell's Spectrum Transcend and 3CS customer contact center platforms, Contact Integration Manager, and the Call Center Studio application for computer desktops.


Rockwell Electronic Commerce is part of Rockwell International Corp., a $7 billion electronic controls and communications company based in Wood Dale, IL.


Karl Weydig, strategic channel manager at Rockwell Electronic Commerce, said the call center is evolving from an isolated island of information cut off from the enterprise into the nerve center of the organization. Businesses are increasingly demanding integrated customer contact and CRM solutions as opposed to point solutions.


"A key component of Rockwell's competitive strategy is the formation of industry alliances, both distribution and technological," Weydig said. "By partnering with Telstra, Rockwell has a significant new channel to market and access to a wider potential customer base."
close

Next Article in Agency

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above