Targetbase and Tensor Form Alliance to Deliver CRM Solutions
As part of the alliance, Targetbase, which is part of the M/A/R/C Group, a marketing intelligence firm, will provide clients with strategic and analytical servcies; database design and development; co-sourcing of the data management infrastructure; and communications development for relationship initiatives and programs. Tensor, on the other hand, will provide computer system integration of front-end customer contacts systems and Web applications supporting the CRM initiatives such as linking to an internal systems or legacy database, or providing Web-enabled database development.
Targetbase will also bring its enterprise-level CRM platform-called ARM--to the solution. ARM automates the task of consolidating all customer contact points into a customer's data warehouse that supports relationship management.
"This alliance brings together the competencies required to provide end-to-end solutions that will move clients toward a more customer-centric position within their competitive arena," said Jack Wolf, president of Targetbase.