Talbots Runs With Super Bowl Sweeps

Share this content:
Talbots, Hingham, MA, is doing an end run around the Super Bowl this weekend with its sweepstakes campaign promoted through newspaper inserts and print ads.

"This campaign was a fun way for us to present an alternative to the football game if customers so desire and also an effective way to introduce the spring line," said Margery Myers, vice president of corporate communications at the cataloger/retailer.

The sweeps campaign, handled by Arnold Communications, Boston, will run today through Jan. 30 and includes a special edition, boutique-size shopping bag inserted into 300,000 copies of The New York Times. The bags are imprinted with the question, "Football not your game?" and encourage consumers to go to a Talbots retail location to enter the sweepstakes. Print ads will run in major market newspapers throughout the United States beginning today.

Next Article in Agency

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above