TAG Heuer Ads Feature Actress, Athletes

Share this content:
Watchmaking company TAG Heuer mixes beauty and brawn in an integrated marketing campaign unveiled yesterday featuring new spokesmodels actress Uma Thurman, golfer Tiger Woods, tennis player Maria Sharapova and NASCAR driver Jeff Gordon.


"Our prestigious roster of 2005 brand ambassadors and fashion-oriented ad campaign are representative of the brand and create a fusion of sport and glamour as its key message point," president/CEO Jean-Christophe Babin said in a statement.


The 2005 "What Are You Made Of" campaign was photographed by well-known fashion photographer Patrick Demarchelier. It was created by Holistic Communications of Marin, Switzerland, and consists of print, interactive and billboard ads as well as direct marketing.


Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM News.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters





Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above