Survey: DM Employment Outlook to Remain Tight

Share this content:
More than 300 direct marketing companies responding to the industry's latest employment survey expect little change in their hiring plans for the current third quarter, according to a survey to be released today by executive search firm Bernhart Associates.

"The industry's key employment indicators are basically flat compared with last quarter," said Jerry Bernhart, president of Bernhart Associates Executive Search, Owatonna, MN. "When you look at the year-to-year comparisons, however, direct marketers expect this to be a better summer for job seekers than last year."

Among companies responding, 60 percent said they plan to add staff in the third quarter, up from 49 percent a year ago. Companies planning to hire said most of the added positions will be new instead of replacements.

The pace of staff reductions is holding steady with 11 percent planning to reduce headcount, unchanged from the spring. Twenty-five percent said they still have hiring freezes in effect. When asked when they plan to lift those freezes, the vast majority were uncertain.

"I'm in the trenches every day, and I speak with hundreds of employers and candidates every week," Bernhart said. "What I'm hearing is that companies want to see new business coming in before they pick up the pace of hiring. The good news is that candidates are landing jobs, but for many it's still taking considerably longer than in years past."

Positions will be most plentiful in the current quarter for sales representatives, account managers and direct mail production positions.

The survey was e-mailed the week of June 23. Companies interested in participating in the fall survey should send an e-mail to with "opt-in" in the subject line.

Results of the most recent survey plus data from surveys in 2001 and 2002 will be included in the DMA Statistical Fact Book, published in the fall.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above