Suissa Miller to Develop eFrenzy Branding Campaign
Suissa Miller will help create an integrated campaign targeting both buyers and sellers. The campaign will include online and offline advertising and will be conducted on a national level.
Ogilvy & Mather North America Chairman and CEO John Seifert will take the global helm in September.
The promotion agency veteran led creative efforts at Frankel/Arc for the past two decades.
Google adds some right-side creativity to the left-side logic of its Hummingbird search algorithm. Marketers should be left humming a happy tune.