Subway Picks Alloy Marketing

Share this content:
Subway Restaurants tapped Alloy Marketing and Promotions for a promotional campaign aimed at teenagers, a segment with increasing purchasing influence.


The agency will handle all Subway youth market programs to reach out to teens for growing sub sandwich consumption. This is the first time that Subway, Milford, CT, specifically targeted teens as a segment after running television spots a few years ago geared to that audience.


Alloy's campaign breaks in the next quarter. The agency's Boston and New York offices will work on the account.


Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here