Study: Online Will Benefit from Higher Ad Budgets in 2003

Share this content:
Media professionals expect larger advertising budgets this year, according to a new survey from online researcher InsightExpress and publisher MediaPost.

Forty-five percent of the 1,092 media planning and buying executives polled by Stamford, CT-based InsightExpress expect their media buying budgets to increase in 2003. Only 18 percent expected a decrease.

The Internet will be the largest beneficiary of the increased budgets, with 36 percent of the surveyed media executives saying they will hike their online spend.

Nearly a third will allocate more money toward cable television buys and 22 percent will up radio spend, indicating that advertisers are also seeking media with highly targeted audiences.

InsightExpress also found that nearly 80 percent of all media buyers expect to be held more accountable for results this year that they were last year. A good two-thirds expect their job to be more difficult too.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above