Study: Interactive Ad Revenue Up 33 Percent

Share this content:
Interactive advertising revenue in 2004 grew nearly 33 percent year-over-year to $9.6 billion, according to a joint study from the Interactive Advertising Bureau and PricewaterhouseCoopers.

Revenue in the fourth quarter totaled $2.69 billion, making it the highest quarter reported for online advertising. Such increased online ad spending indicates that interactive advertising has gained enough heft to be considered a key component of marketing plans.

The report said search, classifieds, display and rich media ads were the most popular online tactics. Broadband's growth also enables more rich media ads and video formats.

Consumer advertisers, at 49 percent of the 2004 total, continue to account for the largest category of spenders online. That share was up from 37 percent in 2003. The largest subcategories among consumer online advertisers included retail, automotive, leisure, entertainment and packaged goods.

Of the non-consumer categories, computing and financial services accounted for 18 percent and 17 percent, respectively. Telecommunications and pharmaceutical and healthcare had respective shares of 4 percent and 6 percent.

The results were reported in the Internet Advertising Revenue Report released yesterday. A copy of the full report is up on

Mickey Alam Khan covers Internet marketing campaigns and e-commerce, agency news as well as circulation for DM News and To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above