Study: Interactive Ad Revenue Up 33 Percent

Share this content:
Interactive advertising revenue in 2004 grew nearly 33 percent year-over-year to $9.6 billion, according to a joint study from the Interactive Advertising Bureau and PricewaterhouseCoopers.


Revenue in the fourth quarter totaled $2.69 billion, making it the highest quarter reported for online advertising. Such increased online ad spending indicates that interactive advertising has gained enough heft to be considered a key component of marketing plans.


The report said search, classifieds, display and rich media ads were the most popular online tactics. Broadband's growth also enables more rich media ads and video formats.


Consumer advertisers, at 49 percent of the 2004 total, continue to account for the largest category of spenders online. That share was up from 37 percent in 2003. The largest subcategories among consumer online advertisers included retail, automotive, leisure, entertainment and packaged goods.


Of the non-consumer categories, computing and financial services accounted for 18 percent and 17 percent, respectively. Telecommunications and pharmaceutical and healthcare had respective shares of 4 percent and 6 percent.


The results were reported in the Internet Advertising Revenue Report released yesterday. A copy of the full report is up on http://www.iab.net/2004adrevenues.


Mickey Alam Khan covers Internet marketing campaigns and e-commerce, agency news as well as circulation for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here