Strategic Activity up Despite Market Slowdown

Share this content:
Strategic transactions involving direct marketing firms increased 25 percent to 1,325 for the first nine months of 1998, but the total value of those transactions fell 24 percent to $26.3 billion, according to investment bank Gruppo, Levey & Capell.


Led by a 200 percent increase in equity investments, merger and acquisition activity increased 65 percent over 1997 with 659 total deals. Almost 43 percent of those deals occurred in the catalog, agency and interactive market segments.


A strong first half of the year offset across-the-board declines in strategic activity in the third quarter ended Sept. 30 due to stock market volatility and lowered earnings estimates. Total transactions were off 18 percent quarter to quarter, while initial public offerings dropped by 90 percent.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above