Steuben Selects Sonnenberg, Haviland & Partners

Share this content:
Corning Inc.'s subsidiary glass brand, Steuben, the nearly 100-year-old American name associated with English glassmaker Frederick Carder, this week said it had chosen Sonnenberg Haviland & Partners, Ridgewood, NJ, as its official agency of record and marketing partner for advertising, direct response, sales and promotion strategy.


Billings were not disclosed, but Michael Haviland, president of Sonnenberg, said all advertising and marketing communications had been previously handled in-house with the help of a design firm.


Launched in 1993, Sonnenberg Haviland & Partners has 10 full-time employees. The agency's other clients include Volvo Cars of North America, PricewaterhouseCoopers, Pepsico Inc., the St. Regis Hotel and Golf Magazine.


Steuben was acquired by Corning Glass Works, now Corning Inc., in 1918, and in 1933, Arthur A. Houghton Jr. was appointed Steuben's president. Soon after, he revolutionized the studio art glass industry with the introduction of clear, Steuben crystal, a new substance formulated by Corning researchers.
close

Next Article in Agency

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above