Stein Rogan Wins ClubMom

Share this content:
ClubMom Inc., which offers content, tools and community and soon will offer loyalty programs for registered mothers, has named Stein Rogan + Partners, New York, as its first advertising agency of record in a review involving five other undisclosed shops.


Stein Rogan is charged with introducing MomRewards, ClubMom's new loyalty program across product categories. The program will debut in April in four test markets, followed by a September nationwide rollout. Billings were not disclosed.


"They expect us to create awareness of the brand and create participation and registration of the ClubMom rewards program," said Tom Stein, president/CEO of Stein Rogan.


The MomRewards program offers members points for purchases with partner retailers, service providers and consumer packaged goods marketers.


"We're not trying to get them to change their behavior," Stein said. "We're rewarding them for their everyday shopping behavior."


ClubMom, New York, has a member database of 1.6 million consumers.


Stein Rogan's affiliation with ad conglomerate True North Communications, Chicago, and the resultant exposure to a broad range of services clinched the deal with ClubMom. True North owns the Bozell Group, which is Stein Rogan's parent.


Besides ClubMom, the 16-year-old Stein Rogan's clients include Engage Inc., online learning services provider Blackboard and 3-D Web technology company Viewpoint. Billings last year were $80 million.


To promote MomRewards, Stein Rogan will use direct mail, print ads, radio, e-mail marketing, grass-roots and guerrilla efforts, promotions, co-marketing programs, in-store signage, kiosks, displays and point-of-purchase.


But the major emphasis will be on direct marketing.


"The program is focused primarily on direct," Stein said. "Our primary goal is to generate registrations, while also building awareness. Everything is to generate response."

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above