Stein Rogan Tapped by iName, Racal

Share this content:
Stein Rogan + Partners, New York, has won direct campaigns from iName, a privately held e-mail company that offers users personalized addresses, and UK-based firm Racal Recorders, a maker of voice recording systems.

Stein Rogan has already started its print branding campaign for iName, New York, with ads in magazines Internet World, Iconocast, The Industry Standard, Advertising Age, Adweek and others. The branding work also includes online advertising.

The agency is in the course of developing further consumer and trade integrated marketing for the $10 million account, said president Thomas Stein, who added that all further work will include direct elements. Campaigns are slated to begin in early 1999.

Also to begin after the turn of the year, Stein Rogan will kick off two direct mail campaigns for Racal, Herndon, VA, to promote the company's voice recording servers. Though Racal would not disclose billings, Stein said the account's 1999 budget will be double its 1998 level.

Racal makes recording devices used by firms that need audio records of voice communications. Among the company's clients are call centers, financial services companies, law firms, airports, emergency medical services and 911 centers.

Stein will use Racal's internal database for a mail campaign designed to upgrade existing customers to the company's WordNet high-end recording technology. A separate promotion will use direct mail supported by outbound telemarketing to launch Racal's new Mirra recording device. Lists for the Mirra promotion have yet to be determined, but Stein Rogan has recommended various databases that hold names of public safety organizations, telecommunications and call center concerns and high-level executives of financial firms.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above