Starcom Wins $200M Macy's Media Account

Share this content:
Federated Department Stores Inc.'s Macy's Corporate Marketing division tapped Starcom USA, Chicago, as its first national planning and buying agency in the United States.


The agency trumped co-finalists Initiative and MPG to win control of $200 million in annual Macy's U.S. media planning and buying across television, radio, print, out-of-home and Internet marketing. Joanne Davis Consulting Inc. and Jane Twyon Inc. helped match Macy's with Starcom.


Starcom's work takes effect this fall when Macy's begins its nationwide rollout after converting regional Federated retail brands to the Macy's name. Starcom is the full-service media division of Starcom MediaVest Group. Its clients include Walt Disney Co., Procter & Gamble Co. and Kellogg Co.


Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above