Sprint Cites More Direct Approach as Reason for Ending Grey Relationship

Share this content:
Sprint Corp.'s business-to-business division, Dallas, TX, and Grey Advertising, New York, agreed to end their six-year marketing relationship, citing a desire to get closer to customers by switching its marketing focus from mass advertising to direct and online advertising.

Grey will continue to handle corporate brand advertising and media planning for $17 billion telecommunication giant's business division. No formal search for a new agency has been initiated; according to a statement, Sprint will rely on its other roster agencies to execute the new strategy.

Next Article in Agency

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above