Sprint BTB Unit Selects McCann Relationship Marketing

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Sprint Corp. yesterday selected McCann Relationship Marketing, New York, to handle direct marketing for its business-to-business division, Sprint Business.

The Kansas City, MO, long-distance telephone service company, which already uses McCann Relationship for its other divisions, said it selected the agency in a move toward more direct-to-customer marketing.

McCann Relationship, part of McCann-Erickson WorldGroup, will be responsible for the conception, development and execution of advertising and direct marketing activities both online and offline. The firm also will provide media planning.

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