Sports & Health Clubs Picks Wilson/Rusch
Three agencies sought the account, including incumbent Bomstein, Washington. Billings were not disclosed.
"The mandate really is to push new-member acquisitions," said David Wilson, president of the year-old Wilson/Rusch.
The agency will handle creative and media across broadcast, out-of-home, direct mail and online marketing tactics. It will help Sports & Health Clubs reposition its brand.
This win follows new accounts like Intuit, Robert Mondavi and Advanta.