SpeciaLISTS, Latin-Pak at Odds Over Account

Share this content:
The alternative media division of list firm the SpeciaLISTS Ltd., Weehawken, NJ, announced its resignation as manager of the Latin-Pak account, but list owner Vincent Andaloro said he won't let the firm out of its contract.


Judd Bergenfeld, president of the alternative media division, said in a Dec. 29 letter to Latin-Pak that "professional differences in business philosophies and practices" forced the resignation. The SpeciaLISTS confirmed that a lack of exclusivity as the list manager was a factor.


Andaloro, president/CEO of Hispanic marketer Latin-Pak, Malibu, CA, said the SpeciaLISTS had signed a two-year contract in August that didn't guarantee exclusivity as list manager. Latin-Pak also relies on its own sales force to generate business from direct marketers. This arrangement resulted in clients being contacted by both parties.


The properties under management are a 4 million monthly circulation FSI program, a 1.5 million monthly door-hanger program and a 250,000 quarterly mail cooperative that is slated to launch next month.


Bergenfeld said the SpeciaLISTS was resigning to allow Latin-Pak to seek opportunities elsewhere but will cancel its resignation if Andaloro wants to dispute the management contract.

Sign up to our newsletters



Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above