SPCH Picks Up Auditing Software

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Leading computer software direct marketer Software Publishing Corp. Holdings Inc. (SPCH) has been tapped to handle direct response marketing services for International Business Saveware Inc.'s insurance premium auditing software.

The direct response program will selectively target businesses, certified public accountants, consultants and other accounting service providers throughout the United States.

SPCH, Fairfield, NJ, which markets Harvard Graphics, is slated to develop and implement a direct mail and telemarketing campaign to promote the insurance premium auditing software known as Workers Comp Consultant Version 5.2 for Windows. The software program, which is designed to help businesses reduce insurance premiums for workers compensation, will be bundled in conjunction with the National Industrial Injury Data System software, an electronic data interchange developed by STAR Advanced Communication Concepts Corp.

"Given SPCH's competency in direct mail and telemarketing, we anticipate a successful direct marketing campaign that will facilitate broad market acceptance of the Workers Comp Consultant-NIDS bundle among businesses, CPAs, consultants and other accounting service providers," said Jim Tsonas, vice president of business development at SPCH.

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