SPCH Picks Up Auditing Software

Share this content:
Leading computer software direct marketer Software Publishing Corp. Holdings Inc. (SPCH) has been tapped to handle direct response marketing services for International Business Saveware Inc.'s insurance premium auditing software.

The direct response program will selectively target businesses, certified public accountants, consultants and other accounting service providers throughout the United States.

SPCH, Fairfield, NJ, which markets Harvard Graphics, is slated to develop and implement a direct mail and telemarketing campaign to promote the insurance premium auditing software known as Workers Comp Consultant Version 5.2 for Windows. The software program, which is designed to help businesses reduce insurance premiums for workers compensation, will be bundled in conjunction with the National Industrial Injury Data System software, an electronic data interchange developed by STAR Advanced Communication Concepts Corp.

"Given SPCH's competency in direct mail and telemarketing, we anticipate a successful direct marketing campaign that will facilitate broad market acceptance of the Workers Comp Consultant-NIDS bundle among businesses, CPAs, consultants and other accounting service providers," said Jim Tsonas, vice president of business development at SPCH.

Next Article in Agency

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above