Soltoff Direct Named DRTV Agency for Pilot Home Technologies
Soltoff Direct is a strategic electronic direct marketing firm specializing in developing direct response marketing campaigns and database technology.
The social software provider acquired the provider of social data integration.
Noah Jessop, CommandIQ's former CEO, will join the Liquid team as head of data and evangelist for the newly minted LiquidIQ platform.
The new company's products will be a best-of-both-worlds combination, with DataMentors' technologies and Relevate's data products paired up.