Snyder Splits Communications and Healthcare Marketing Services

Share this content:
Sales and marketing services company Snyder Communications Inc. announced last week it will spin off its Snyder Healthcare Services Inc. subsidiary into a publicly traded company.


In tandem with that move, Eran Broshy was named CEO of the new spin-off. Broshy was formerly a partner at the Boston Consulting Group.


Snyder Communications reported revenues of $815.3 million last year from interests in direct marketing, advertising and Internet-based professional services providers through agency arms like Arnold Communications, circle.com, Bounty SCA Worldwide and Brann Worldwide.


After the split, which is scheduled for the second half of 1999 pending approval, Synder Communications will limit itself to advertising, direct marketing and Internet-based services, and Snyder Healthcare Services will proffer its marketing services to life sciences and pharmaceuticals companies.


At Snyder Healthcare Services, Broshy will be charged with growing the company in the competitive market for outsourced marketing services to pharmaceutical clients.

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above