Snyder Buys Response Marketing

Share this content:
Continuing on a brisk-paced acquisition path, Snyder Communications, Bethesda, MD purchased Response Marketing Group, Richmond, VA. The stock transaction, which will be accounted for as a pooling of interests, is valued at $52 million.


Response Marketing Group is a strategic marketing and analytical services agency that develops integrated interactive and marketing solutions for the technology, financial, healthcare and automotive industries. Its services include database modeling, analytical services, strategic consulting and response analysis.


Response Marketing Group lists as clients the same type of blue chip companies that Snyder serves, which Snyder chairman/CEO Daniel M. Snyder noted would open the door to many cross-selling opportunities.


"We will leverage our proprietary international marketing channels to further expand RMG's blue-chip client base through access to Snyder Communication's proven integrated marketing solutions," he said. "We will also capitalize on our momentum and take advantage of the cross-selling opportunities brought by this acquisition."


Response Management Group's clients include Intel Corp., Microsoft Corp., Bank of America, Bank One Corp., The Charles Schwab Corp., and Prudential Securities.


Snyder, which for a long time has maintained a growth strategy that is partly fueled by acquisitions, purchased pharmaceutical sales and marketing company MKM Marketing GmbH, Lenggreis, Germany, on Sept. 15 and pharmaceutical educational marketing solutions agency Clinical Communications, Group, Greenwich, CT, on Aug. 27.


Snyder has offices throughout the United States, the United Kingdom, France, Germany, Ireland, The Netherlands and Hungary.
close

Next Article in Agency

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above