Snyder Acquires PromoTech Research

Share this content:
Snyder Communications Inc., Bethesda, MD, yesterday acquired PromoTech Research Associates, Louisville, CO, a pharmaceutical marketing communications and direct marketing firm. The terms of the acquisition, which will be treated as a pooling of interests for accounting purposes, were not disclosed. PromoTech specializes in providing outsourced pharmaceutical marketing services, including the distribution of samples and educational materials to sales representatives and physicians. Snyder said the acquisition, when combined with its own healthcare business, would give it "the ability to reach a previously untapped market -- doctors who do not participate in traditional sampling from pharmaceutical companies." It was not immediately known whether the acquisition would result in any layoffs or management changes or whether PromoTech would maintain its Colorado offices.
Loading links....
close

Next Article in Agency

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here