Snyder Acquires PromoTech Research

Share this content:
Snyder Communications Inc., Bethesda, MD, yesterday acquired PromoTech Research Associates, Louisville, CO, a pharmaceutical marketing communications and direct marketing firm. The terms of the acquisition, which will be treated as a pooling of interests for accounting purposes, were not disclosed. PromoTech specializes in providing outsourced pharmaceutical marketing services, including the distribution of samples and educational materials to sales representatives and physicians. Snyder said the acquisition, when combined with its own healthcare business, would give it "the ability to reach a previously untapped market -- doctors who do not participate in traditional sampling from pharmaceutical companies." It was not immediately known whether the acquisition would result in any layoffs or management changes or whether PromoTech would maintain its Colorado offices.

Next Article in Agency

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above