SKC Takes off With Icelandair
SKC reported the airline's 2000 budget will exceed $1 million and will include trade and consumer marketing, print, radio and Internet advertising and collateral.
Ogilvy & Mather North America Chairman and CEO John Seifert will take the global helm in September.
The promotion agency veteran led creative efforts at Frankel/Arc for the past two decades.
Google adds some right-side creativity to the left-side logic of its Hummingbird search algorithm. Marketers should be left humming a happy tune.