SirenServ Appoints BlinnPR for Publicity Push
The agency will create brand awareness for SirenServ, whose Golfserv.com service supplies personalized and branded golf content to more than 275 sites.
Linking price quotes to CRM opens new personalization opportunities
Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.
Western Union's head of global social strategy explains how tapping into customers' distinct cultures and needs creates engaging, relatable stories that prompt action.