SirenServ Appoints BlinnPR for Publicity Push
The agency will create brand awareness for SirenServ, whose Golfserv.com service supplies personalized and branded golf content to more than 275 sites.
Ogilvy & Mather North America Chairman and CEO John Seifert will take the global helm in September.
The promotion agency veteran led creative efforts at Frankel/Arc for the past two decades.
Google adds some right-side creativity to the left-side logic of its Hummingbird search algorithm. Marketers should be left humming a happy tune.