Silverpop Snares 4 for E-Mail
The agency is to create and execute e-mail marketing campaigns for Mighty Interactive and Cazabba, both in Arizona. It also holds those responsibilities for Venture Direct and Royal Impressions, both in New York.
Silverpop recently completed the acquisition of Avalon's e-mail marketing division, followed by the launch of new versions of Silverpop Marketer and Silverpop Messenger e-mail products.
The firm's clients include Club Med, The Bombay Company Inc., Principal Financial Group, Cooper Lighting, AutoNation, New York's Museum of Modern Art and Hewlett-Packard Co.