Silver Marketing Joins Ringling Bros. for Year 7

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Feld Entertainment, Vienna, VA, owners of Disney on Ice, Siegfried & Roy and the Ringling Bros. and Barnum & Bailey circus will turn once again to specialized direct response agency Silver Marketing, Bethesda, MD, to create a direct marketing campaign promoting the 2000 edition of "The Greatest Show on Earth."


Katherine Carr, vice president of Silver Marketing, said this marks the seventh year in a row Feld Entertainment has chosen the agency.


"Of course we're completely delighted," she said. "We're already working on the direct mail creative packages for testing, which will eventually help us aim campaigns at different market groups nationwide."


Carr said eight different packages were initially being designed for the testing, and that ultimately more than 1 million direct mail pieces would be mailed to prospects across the country. She said the first mailings would begin shortly after the new year.


At Feld Entertainment, Sean Popen, assistant manager of relationship marketing said, "Silver Marketing as consistently shown that they know how to turn around tight deadlines and produce superior creative every time."


Other Silver Marketing clients include NEA Member Benefits and the U.S. Holocaust Memorial Museum.
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