Siebel Systems and Sitel Form Partnership
Through the agreement, Sitel will become Siebel's preferred partner for outsourced call centers and Siebel will become Sitel's preferred partner for its CRM call center software applications.
Ogilvy & Mather North America Chairman and CEO John Seifert will take the global helm in September.
The promotion agency veteran led creative efforts at Frankel/Arc for the past two decades.
Google adds some right-side creativity to the left-side logic of its Hummingbird search algorithm. Marketers should be left humming a happy tune.