SFM Media, Lockard & Wechsler Form Real Time Direct

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Leading media services and now direct response communications agency SFM Media LLC, New York, has teamed up with Lockard & Wechsler, Irvington, NY, to create Real Time Direct, a new direct response communications company whose clients will include MCI and Pitney Bowes with initial billings of about $20 million.

Independently owned Lockard & Wechsler, founded in 1967, is expected to maintain autonomy from Real Time Direct. SFM Media was launched in 1969 and is now owned by Euro RSCG.

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