SFM Media, Lockard & Wechsler Form Real Time Direct
Independently owned Lockard & Wechsler, founded in 1967, is expected to maintain autonomy from Real Time Direct. SFM Media was launched in 1969 and is now owned by Euro RSCG.
The CDO position aims to address the ever-increasing number of data issues companies face today.
Marketers, be aware: 89% of adults check their smartphones at least several times per day.
Some quick info to keep you up-to-date, including the number of marketing emails sent in Q1 2015 that were responsive.