SFGT Gets Health System Account

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The University of Pennsylvania Health System, which runs a network of four Delaware Valley hospitals, has named Philadelphia ad agency SFGT to handle assignments whose budgets were not disclosed.

The four-month review included EPB and Mangos Inc., both Philadelphia shops. SFGT's experience in healthcare marketing helped clinch the assignments.

As part of its mandate to ramp up awareness for the University of Pennsylvania Health System, SFGT will develop and execute direct mail, interactive, outdoor and broadcast ads.

An agency with billings of $21 million, SFGT works on accounts like Herr Foods, Dow Jones Indexes and SEI Investments. It recently won work from The Vanguard Group, R.J. Reynolds and Sam Adams.

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