SF Interactive Opens Relationship Division

Share this content:
SF Interactive Inc., one of the few major independent interactive agencies, opened SF Insight, a new business division.


The expansion signals SFI's new focus on relationship marketing, targeting clients in categories like financial services, automotive, travel and technology. The division combines SFI's direct e-mail group and analytics team.


"What's unique about this is that it absolutely includes the principles of customer relationship marketing but also includes qualitative analytics as well," said Bruce Carlisle, president/CEO of SFI.


SF Insight will provide qualitative planning and message testing, plus quantitative tools in data analysis, mining and modeling. The goal is to help marketers find value in marketing databases and create programs that generate higher returns on investment.


"This is fundamentally a service business rather than a technology business we're starting," Carlisle said. "We're platform-agnostic. Our clients use a variety of CRM tools whether it's E.piphany, Siebel or any number of databases and analytic tools. We don't care."


Bill Firing leads SF Insight as senior vice president. He previously was San Francisco-based vice president of consulting services for Analytici, the New York customer relationship marketing and analytics division of ad agency Foote Cone & Belding.


Founded six years ago, SFI has clients like VeriSign, WindRiver and Cisco. It also will solicit business just for SF Insight.


Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above