Sega's Upcoming Marketing Strategy

Share this content:
Sega of America Inc., San Francisco, has outlined its upcoming marketing strategy -- online and offline -- for its new video game machine, the much anticipated Dreamcast.


The campaign will include sponsorship of the MTV Music Video Awards to be broadcast Sept. 9, which is the same day the platform ships.


Sega's marketing push also incorporates a TV ad buy, with more than 950 TV spots in rotation from July 1999 to March 2000, as well as an alliance with Pepsi for a pre-movie trailer called Hot Topics, focusing on what's hot in popular culture, which will include Arnold Schwarzeneggar's next film and the Sega Dreamcast. They will also appear before previews for movies like Star Wars: Episode I The Phantom Menace and Wild, Wild West and will appear on 11,000 screens nationwide starting in July.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here