Agency News

Businesses Far Behind on Agile Marketing

Businesses Far Behind on Agile Marketing

An Aprimo/Forbes Insights survey found the promise of agile marketing is still out of reach for a significant number of organizations.

One on One: Make the Chain Very Simple, says George Levin

One on One: Make the Chain Very Simple, says George Levin

George Levin of GetIntent talks about the unnecessary complexity and lack of transparency in the adtech space

Inflated Data Part One: What to Do When An Analytics Report Looks Wrong

Inflated Data Part One: What to Do When An Analytics Report Looks Wrong

How do you tell a technical problem from an unexpected trend? Here are a few tips to make your analysis and diagnostics more savvy

At eTail West, the Quest For Martech Continues

At eTail West, the Quest For Martech Continues

What we'll be discussing at our exclusive fireside chat

An ABC of Header Bidding

An ABC of Header Bidding

How to bring more value to programmatic

Spotlight On: Uber's Reputation Management

Spotlight On: Uber's Reputation Management

As founder Travis Kalanick steps down from the President's business council, we ask: Could Uber have handled all this better?

Facebook Audience Network: A Shot in the Dark

Facebook Audience Network: A Shot in the Dark

The risk of firing ads into Audience Network's black hole may be significant

The Digital Ad Campaign: A View From the Inside

The Digital Ad Campaign: A View From the Inside

We asked four digital agencies about best practices in putting campaigns together — and executing

For Oracle, Cloud and Apps Work Together

For Oracle, Cloud and Apps Work Together

Oracle is making a competitive push on cloud services: But apps matter too

DMN's 12 Most Popular Articles This Year

DMN's 12 Most Popular Articles This Year

On our best and brightest

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