Google adds some right-side creativity to the left-side logic of its Hummingbird search algorithm. Marketers should be left humming a happy tune.
More than 80% of Americans want to receive ads from retailers and e-tailers; though only 57% say they want to hear from them when there is a sale or promotion.
Agency Business Report
Now that the recession is arguably over, direct marketing agencies are in an especially fortunate position. Given their efficiency and accountability, they're poised for success in the data driven digital marketing revolution — and business is finally beginning to grow, according to many agency heads.
At Caples, now a Direct Marketing News brand, results are secondary to the creative idea, and success is judged in terms of originality.