Agency News

Spredfast Acquires Shoutlet

Spredfast Acquires Shoutlet

The social software provider acquired the provider of social data integration.

Liquid Acquires CommandIQ

Liquid Acquires CommandIQ

Noah Jessop, CommandIQ's former CEO, will join the Liquid team as head of data and evangelist for the newly minted LiquidIQ platform.

DataMentors Announces Partnership With Relevate

DataMentors Announces Partnership With Relevate

The new company's products will be a best-of-both-worlds combination, with DataMentors' technologies and Relevate's data products paired up.

Sprinklr Announces Alliance With Deloitte

Sprinklr Announces Alliance With Deloitte

The announcement comes two months after Sprinklr acquired text analytics software company NewBrand.

The Chief Data Officer Is Becoming a Staple of the C-Suite

The Chief Data Officer Is Becoming a Staple of the C-Suite

The CDO position aims to address the ever-increasing number of data issues companies face today.

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Agency Business Report

New media channels and data raise agency profits

New media channels and data raise agency profits

Now that the recession is arguably over, direct marketing agencies are in an especially fortunate position. Given their efficiency and accountability, they're poised for success in the data driven digital marketing revolution — and business is finally beginning to grow, according to many agency heads.

The Caples

Creativity + ingenuity = Caples

Creativity + ingenuity = Caples

At Caples, now a Direct Marketing News brand, results are secondary to the creative idea, and success is judged in terms of originality.

Direct by Design Blog

Don't Get Off the Ride

Don't Get Off the Ride

Get Your SEO Strategy in Gear

Get Your SEO Strategy in Gear

Why Content Marketing Fails

Why Content Marketing Fails

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

3 Benefits of a Multichannel Approach to Direct Marketing

3 Benefits of a Multichannel Approach to Direct Marketing

Got PLCC? What it Is and 3 Reasons You Also Need a Loyalty Program

Got PLCC? What it Is and 3 Reasons You Also Need a Loyalty Program

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