Tide, Nordstrom, and Gap are three brands that market to the modern family
Publicis Groupe-owned digital agency Rosetta has appointed its former president and chief client officer Tom Adamski as CEO.
As part of an aggressive marketing revamp to counter its decreased marketshare, electronics manufacturer Acer announced that Michael Birkin will be taking over as the company's CMO.
Publicis Groupe had a 15.5% gain in revenue in the second quarter to nearly $2 billion, the holding company stated in its H1 2012 earnings report. Organic growth was significantly lower, weighing it at 1.6%.
Euro RSCG, an agency specializing in integrated consumer health and wellness, has named Katie Rogin as its managing director of strategic planning.
Now that the recession is arguably over, direct marketing agencies are in an especially fortunate position. Given their efficiency and accountability, they're poised for success in the data driven digital marketing revolution — and business is finally beginning to grow, according to many agency heads.
At Caples, now a Direct Marketing News brand, results are secondary to the creative idea, and success is judged in terms of originality.
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.
