Agency News

Don't Outsource Your Brand Positioning

Don't Outsource Your Brand Positioning

Driscoll's director of marketing and global brand lead shares how the berry brand is rethinking the ad agency relationship

One on One: Being a Creative-First Agency

One on One: Being a Creative-First Agency

Mustache co-founder and CEO John Limotte discusses why his agency is staffed by designers and producers instead of account executives.

One on One: David Meikle and the Gorilla in the Room

One on One: David Meikle and the Gorilla in the Room

Ogilvy & Mather alum David Meikle on the importance of risk-taking in advertising and marketing

One on One: Bryan Melmed on a Better, More Relevant Ad Experience

One on One: Bryan Melmed on a Better, More Relevant Ad Experience

Bryan Melmed of Exponential explains how data supports customized, relevant messaging

Marketing: From Macro to Microtransactions

Marketing: From Macro to Microtransactions

Mitch Joel waxed philosophical about permanence and ephemerality, ownership, and access at CTA 17

Designing the "Big E"

Designing the "Big E"

Delivering "E" for experience means understanding the customer's needs in the moment. A conversation with Glen Hartman of Accenture Interactive

One on One: Do SMBs Need Agencies Anymore?

One on One: Do SMBs Need Agencies Anymore?

Inspired Mobile's Pratick Thakrar dishes on the evolution of digital, the role of agencies, and why SMBs may not need them as much.

One on One: Jennifer Mathissen on Data-Driven Consumer Insights

One on One: Jennifer Mathissen on Data-Driven Consumer Insights

On the day Amazon acquired Whole Foods, Jennifer Mathissen of Catapult discusses the significance of the move, and the data-driven consumer insights space

6 ABM Pointers from SiriusDecisions

6 ABM Pointers from SiriusDecisions

Matt Senatore offers some observations on the now and future state of Account Based Marketing

Focus Groups Are Still Relevant

Focus Groups Are Still Relevant

Even in the age of AI, there's still a place for the traditional focus group

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Relive the 2017 Marketing Hall of Femme

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