The creativity-obsessed advertising and marketing industry publication makes a big splash with its hire of the highly regarded journalist.
The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
What are successful digital marketers doing to stay atop the game?
The cofounder of 180 and former CEO of JWT UK is tapped to lead the agency's global expansion.
Agency Business Report
Now that the recession is arguably over, direct marketing agencies are in an especially fortunate position. Given their efficiency and accountability, they're poised for success in the data driven digital marketing revolution — and business is finally beginning to grow, according to many agency heads.
At Caples, now a Direct Marketing News brand, results are secondary to the creative idea, and success is judged in terms of originality.