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Agency News

Bob Zurek named Epsilon's SVP of products

Sara Holland

Bob Zurek has been named Epsilon's SVP of products, said Epsilon president Andy Frawley, to whom Zurek will report.

Larry Kimmel resigns as DMA CEO, joins hawkeye

Ryan Joe

Larry Kimmel has resigned as CEO of the DMA to join multichannel marketing agency hawkeye, said DMA chairman of the board Matt Blumberg.

HP selects BBDO Worldwide as AOR for PC business

Ryan Joe

BBDO Worldwide has been appointed agency of record (AOR) for Hewlett-Packard Distribution Co.'s (HP's) personal computer and printing business, said Eric Keshin, SVP of marketing in HP's Printing and Personal Systems Group.

Razorfish hires Paul do Forno as SVP of multichannel commerce

JoAnn DeLuna

Publicis Groupe digital agency Razorfish has named Paul do Forno SVP of multichannel commerce, a newly created position, said Shannon Denton, executive sponsor of commerce and president of Razorfish's central region. Do Forno, who reports to Denton, joined in March and is based in Chicago.

Alloy Direct Marketing and ASL merge into Alloy ASL

Ryan Joe

Alloy Direct Marketing and youth marketing data provider American Student List (ASL) announced May 7 the two companies will merge, the result of a joint venture between their respective parent companies: Alloy Media + Marketing and Euro RSCG Discovery. The resulting company will be known as Alloy ASL, said Andrew Belth, president of Alloy ASL and the former SVP of Alloy Direct Marketing.

Agencies gain momentum headed out of recession

Agencies finished last year with improved revenues and are racing to scoop up new business as marketers begin to shop again. This year, as Direct Marketing News interviewed executives at dozens of the leading firms, the message we heard over and over again was "revenues are back."

Features

Hacker Group specializes  according to client needs

Hacker Group hires individuals who are experts in a particular discipline instead of expecting its employees to be experts in strategizing across all channels. A focus on bottom-line metrics allows the company  to "get to know" its clients' businesses and determine what discipline would be the best fit, said Jill Kaufman,  VP of account services.

Draft's swift rise marked by agility

About a year after graduating from Wisconsin's Ripon College, Howard Draft was one of the 13 founding employees of new direct marketing agency Kobs & Brady.

Audacity, Romanian style

Tom O'Keefe, executive creative director for North America, Draftfcb

If you look at the big winners at this year's Cannes Lions International Festival of Creativity, amid the highly anticipated usual suspects you'll see a name that sounds more like computer software or a robot than a brand: Rom.

Agency mojo rising amid digital shift

Carol Krol

Direct marketing agencies got their mojo back this year as revenues improved and clients began spending across marketing disciplines again. Where the watch words last year were "belt-tightening" and "shrinking budgets," this year recovery and steady growth are what top executives are talking about.