Agency News

Oglivy Names CEO Miles Young's Successor

Oglivy Names CEO Miles Young's Successor

Ogilvy & Mather North America Chairman and CEO John Seifert will take the global helm in September.

Geometry Names Jim Carlton its Creative Chief

Geometry Names Jim Carlton its Creative Chief

The promotion agency veteran led creative efforts at Frankel/Arc for the past two decades.

Digital Agencies Have Reason to Rejoice in the New Year

Digital Agencies Have Reason to Rejoice in the New Year

Marketers overcome by data challenges and omnichannel pressures say they'll up their investments in outside help.

Left Brain, Right Brain, RankBrain

Left Brain, Right Brain, RankBrain

Google adds some right-side creativity to the left-side logic of its Hummingbird search algorithm. Marketers should be left humming a happy tune.

Helping Customers Take the Next Step in Their Buying Journeys

Helping Customers Take the Next Step in Their Buying Journeys

A new study provides insight into how companies can excel at lead progression. Hint: the company website.

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Agency Business Report

New media channels and data raise agency profits

New media channels and data raise agency profits

Now that the recession is arguably over, direct marketing agencies are in an especially fortunate position. Given their efficiency and accountability, they're poised for success in the data driven digital marketing revolution — and business is finally beginning to grow, according to many agency heads.

The Caples

Creativity + ingenuity = Caples

Creativity + ingenuity = Caples

At Caples, now a Direct Marketing News brand, results are secondary to the creative idea, and success is judged in terms of originality.

Direct by Design Blog

Don't Get Off the Ride

Don't Get Off the Ride

Winning in the 'Age of Me'

Winning in the 'Age of Me'

Get Your SEO Strategy in Gear

Get Your SEO Strategy in Gear

Why Content Marketing Fails

Why Content Marketing Fails

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

3 Benefits of a Multichannel Approach to Direct Marketing

3 Benefits of a Multichannel Approach to Direct Marketing

When Social Media Comments Go Negative, Should Your Brand Respond?

When Social Media Comments Go Negative, Should Your Brand Respond?

Got PLCC? What it Is and 3 Reasons You Also Need a Loyalty Program

Got PLCC? What it Is and 3 Reasons You Also Need a Loyalty Program

Revenue Opportunities Marketers Can't Afford to Miss

Revenue Opportunities Marketers Can't Afford to Miss

3 Ways Online Shopping is Evolving—and Why Retailers Need to Keep Up

3 Ways Online Shopping is Evolving—and Why Retailers Need to Keep Up

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