The CDO position aims to address the ever-increasing number of data issues companies face today.
Marketers, be aware: 89% of adults check their smartphones at least several times per day.
Some quick info to keep you up-to-date, including the number of marketing emails sent in Q1 2015 that were responsive.
The social and mobile expert will direct strategy for the company's agency clients.
CMO says the Sageview funding is validation of the future of account-based marketing.
Agency Business Report
Now that the recession is arguably over, direct marketing agencies are in an especially fortunate position. Given their efficiency and accountability, they're poised for success in the data driven digital marketing revolution — and business is finally beginning to grow, according to many agency heads.
At Caples, now a Direct Marketing News brand, results are secondary to the creative idea, and success is judged in terms of originality.