Agency News

3D Marketing with Holograms

3D Marketing with Holograms

Augmented Reality hologram company, VNTANA, has been used by brands like Microsoft, Mercedes-Benz and Pepsi to engage and collect data on potential customers.

One on One: The Customer is Fundamental, says Marco Scognamiglio

One on One: The Customer is Fundamental, says Marco Scognamiglio

The RAPP global CEO talks about staying relevant to customers on a real-time basis

DMN Announces This Year's 40Under40 Winners

DMN Announces This Year's 40Under40 Winners

These high-powered executives under the age of 40 are truly changing the landscape of contemporary marketing, and are paving the way for constant innovation. Here are our 40Under40 winners.

Valued Walgreens Customer, Thank You...Signed Emily

Valued Walgreens Customer, Thank You...Signed Emily

Hallmark Business Connections helped Walgreens thank some very special customers

B2C CRM Drives Personalization for Fashion Retailer

B2C CRM Drives Personalization for Fashion Retailer

Cloud-based B2C CRM hub Zaius helps eCommerce sites derive a 360-degree view of customer activity

One on One: Organic's Approach to Cognitive Technology

One on One: Organic's Approach to Cognitive Technology

Chris Kelly and Keith Pine of Organic talk about cognitive technology and the practical outcomes for agency clients

Don't Outsource Your Brand Positioning

Don't Outsource Your Brand Positioning

Driscoll's director of marketing and global brand lead shares how the berry brand is rethinking the ad agency relationship

One on One: Being a Creative-First Agency

One on One: Being a Creative-First Agency

Mustache co-founder and CEO John Limotte discusses why his agency is staffed by designers and producers instead of account executives.

One on One: David Meikle and the Gorilla in the Room

One on One: David Meikle and the Gorilla in the Room

Ogilvy & Mather alum David Meikle on the importance of risk-taking in advertising and marketing

One on One: Bryan Melmed on a Better, More Relevant Ad Experience

One on One: Bryan Melmed on a Better, More Relevant Ad Experience

Bryan Melmed of Exponential explains how data supports customized, relevant messaging

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Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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Relive the 2017 Marketing Hall of Femme

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