Goldman, a past DMN 40 Under 40 award winner, is a well-known advertising innovator.
He joins the team from Catalyst/GroupM.
The client relations specialist is part of an executive expansion phase at the Seattle agency.
The creativity-obsessed advertising and marketing industry publication makes a big splash with its hire of the highly regarded journalist.
The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.
Agency Business Report
Now that the recession is arguably over, direct marketing agencies are in an especially fortunate position. Given their efficiency and accountability, they're poised for success in the data driven digital marketing revolution — and business is finally beginning to grow, according to many agency heads.
At Caples, now a Direct Marketing News brand, results are secondary to the creative idea, and success is judged in terms of originality.