Scotts Taps Mediaedge:cia

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The Scotts Company hired Mediaedge:cia, New York, to handle media planning and buying.

As part of its mandate, Mediaedge:cia also will plan and buy online media to promote Scotts' lawn and garden consumer brands like Miracle-Gro, Ortho, Roundup and Turf Builder. The goal is to ensure Scotts' marketing messages are properly conveyed to consumers nationwide.

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