Schwab taps AKQA for digital strategy

Share this content:

Charles Schwab has selected AKQA for a digital strategy project.

“AKQA will be helping us with our firm-wide Web site strategy,” said Matt Hur­witz, director of corporate PR at Charles Schwab, via e-mail. “This is not an ad cam­paign. It is work focused on gaining addi­tional insights into digital marketing.”

Schwab will continue to work with its agency Euro RSCG. The two recently updated Charles Schwab & Co. Inc.'s exist­ing public image to address the frustration many Americans feel about the state of financial services given the current eco­nomic woes.

The latest version of the “Talk to Chuck” advertising campaign encourages consumers to empower themselves and “Do something about it,” rather than feel that there is no hope for their financial problems.

The digital creative for this campaign is running on personal finance, news sites and lifestyle sites in the form of both tra­ditional display units and customized part­nerships. Hurwitz did not say what role, if any, AKQA will play in this campaign's media buy.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above