Schubert Wins Prism eSolutions Business

Share this content:
Schubert Communications Inc. has been named agency of record by Prism eSolutions LLC, a consulting service.


The agency will handle advertising, direct marketing and public relations services for Prism eSolutions, Blue Bell, PA. Prism is a provider of quality, compliance and environmental management system consulting, and online knowledge and training support services.


"[The objective] is to help brand the company, increase awareness and establish Prism as a legitimate organization," said Lisa Barbadora, who was recently promoted to director of public relations and content at Schubert, a business-to-business agency in Downingtown, PA.


A relatively new company, Prism has consultants with expertise in vertical niches such as telecommunications, healthcare and medical, government and Department of Defense, chemical processing and education.


"They help companies of all types accelerate the process of meeting rigid international quality standards of such caliber as ISO 9000 and ISO 14000," Barbadora said.


Offline and online direct marketing will play a key role in drumming up awareness and consequently business for Prism.


"Direct marketing tactics will be used to generate leads primarily but will also be used to target various niche markets," Barbadora said. "E-mail marketing is also being considered as a cost-efficient way to maintain ongoing contact with prospects, customers and the media."


In related Schubert news, the 22-year-old agency, which serves hi-tech, industrial and chemical clients, is combining its public relations and copywriting departments.


Barbadora, who previously was copy director, will head the new integrated marketing communications team.


"We hope that it will make sharing of information easier, more efficient, and we also expect it to break our writers out of their normal routines," Barbadora said.


"For example," she said, "copywriters bring a new perspective to PR projects that may never have been considered before because people tend to get stuck in their daily routines and forget to think creatively."

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above