SCA Tissue Taps Weidert

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SCA Tissue North America, a manufacturer serving the away-from-home tissue market, has named Weidert Group Inc., Appleton, WI, as its agency of record.


The win adds to Weidert's list of clients in the consumer foods and foodservice markets. The 22-year-old Weidert will offer a range of advertising services, including direct mail and Web site redesign.


Owned by Stockholm, Sweden-based Svenska Cellulosa Aktiebolaget, SCA Tissue has brands like Coronet, Second Nature, MainStreet, Tork and Park Avenue Ultra. The company has 5,400 staff in 50 locations in North America.


The win adds to Weidert's list of clients in the consumer foods and foodservice markets. The 22-year-old Weidert will offer a range of advertising services, including direct mail and Web site redesign.


Owned by Stockholm, Sweden-based Svenska Cellulosa Aktiebolaget, SCA Tissue has brands like Coronet, Second Nature, MainStreet, Tork and Park Avenue Ultra. The company has 5,400 staff in 50 locations in North America.


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