SBC Turns to Rapp Collins
Rapp, part of the Omnicom Group, New York, will take responsibility for direct mail, DRTV and telemarketing for a number of SBC brand properties including Ameritech, Nevada Bell, Pacific Bell and Cellular One.
Consumers want and expect omnichannel. Marketers have to give it to them.
Another step in the fight against the multi-billion-dollar problem
Does the fact that Leave was always more popular on social mean anything?