SBC Turns to Rapp Collins
Rapp, part of the Omnicom Group, New York, will take responsibility for direct mail, DRTV and telemarketing for a number of SBC brand properties including Ameritech, Nevada Bell, Pacific Bell and Cellular One.
The Postmaster General envisions a bright future for mail--especially if the exigent surcharge is restored.
Linking price quotes to CRM opens new personalization opportunities
Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.