SBC Turns to Rapp Collins

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SBC Communications, Dallas, announced this week it had awarded its direct marketing communication services account to Rapp Collins Worldwide, New York. The business is reportedly valued at nearly $400 million.

Rapp, part of the Omnicom Group, New York, will take responsibility for direct mail, DRTV and telemarketing for a number of SBC brand properties including Ameritech, Nevada Bell, Pacific Bell and Cellular One.

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