Sara Lee Hires TBWAChiatDay for Hillshire Farm

Share this content:

Sara Lee Food & Beverage hired TBWA\Chiat\Day, Los Angeles, as its agency of record for the Hillshire Farm brand after an extensive review.

The agency is now AOR for several Sara Lee brands including Jimmy Dean, Ball Park, Sara Lee and Senseo.

Duties for Hillshire Farm lunchmeats, sausages and other meat products include strategic development and execution of ads for the United States. Ads will run across television, in-store, radio, truck, print and out-of-home media.

Direct marketing is not part of the assignment. But TBWA\Chiat\Day provides the look and feel of interactive ads handled by Starcom IP.

Loading links....

Welcome to DMN Email Week - our dedicated look at email marketing. Following along here.
close

Next Article in Agency

Follow us on Twitter @dmnews

Latest Jobs: