Sara Lee Hires TBWAChiatDay for Hillshire Farm

Share this content:

Sara Lee Food & Beverage hired TBWA\Chiat\Day, Los Angeles, as its agency of record for the Hillshire Farm brand after an extensive review.

The agency is now AOR for several Sara Lee brands including Jimmy Dean, Ball Park, Sara Lee and Senseo.

Duties for Hillshire Farm lunchmeats, sausages and other meat products include strategic development and execution of ads for the United States. Ads will run across television, in-store, radio, truck, print and out-of-home media.

Direct marketing is not part of the assignment. But TBWA\Chiat\Day provides the look and feel of interactive ads handled by Starcom IP.

close

Next Article in Agency

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above