Samsung Electronics Develops CRM Database

Share this content:
Samsung Electronics said yesterday that it is using The WIT Agency, a marketing and communications company, to develop a customer relationship database to consolidate and analyze customer records.


"Samsung wanted to be able to analyze all aspects of the business at a glance," said James Bock, president of the WIT Agency. "The company had to be able to identify its best customers and then build better relationships with them. These tasks were very difficult with their prior system of numerous, unconnected and incompatible databases."


The new database offers the following features:


• Eliminates duplicate data.


• Tracks sales, marketing and customer data.


• Creates comprehensive reports based on user criteria.


• Analyzes and segments customer groups.


• Consolidates customer information from call centers, product registration, customer service, sales leads and special promotions into a single information pool.


Korea-based Samsung Electronics Co. Ltd. has operations in about 50 countries. The company consists of three main business units: Digital Media, Semiconductors and Information & Communications Businesses.


The WIT Agency, York, PA, develops Web sites and custom software for corporate Internet portals. Other WIT clients include Hershey Foods Corp. and Forest Pharmaceuticals.


Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above