Sable Promoted to Wunderman COO

Share this content:
Wunderman tapped vice chairman David M. Sable for the new role of global chief operating officer, moving him from heading the direct and interactive marketing agency's Europe, Middle East and Africa operations.


Sable returns to New York from London, having served two years as president/CEO of the operations outside the United States, Asia and Latin America. Marcus H. Starke takes over Sable's old job, relinquishing his post as chairman/CEO of Publicis Frankfurt but staying put in Frankfurt.


"My focus is to deliver the strategic plan to ensure that our global and local clients are served by our network," Sable said.


News of Sable's appointment comes less than three weeks after Wunderman rival Draft Inc. named Laurence Boschetto worldwide president and chief operating officer and successor to founder Howard Draft.


Sable, who led Wunderman New York from 2000 to 2003, also is charged with supporting and winning large accounts for the agency. He continues to report to Wunderman chairman/CEO Daniel Morel, who will focus on the agency's interactive practice, agency acquisitions, Asia and Latin America.


Starke was hired for his experience in relationship marketing. Prior to Publicis Frankfurt, he was CEO of 141 Worldwide's European operations. He also held marketing positions at Diageo's Cinzano International in Switzerland and Italy, Danone's Star S.p.A and Pirelli Tyre Group, both in Italy. Jan. 30 was Starke's first day at Wunderman.


Wunderman serves global clients like Microsoft Corp., IBM Corp., Citibank, Pfizer and at&t Corp. The agency is part of WPP Group PLC's Young & Rubicam Brands.


As Wunderman grows, a major part of Sable's job is to ensure all Wunderman offices are on the same page.


"I think the biggest challenge is making sure you have a real network that, whenever you touch it, gives back the same vibe," he said.


Mickey Alam Khan covers Internet marketing campaigns and e-commerce, agency news as well as circulation for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Loading links....
close

Next Article in Agency

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here