Saatchi & Saatchi Debuts Youth Connection

Share this content:

Saatchi & Saatchi launched Youth Connection, a practice to help marketers create content with youth in a user-generated media environment.

The New York agency will offer clients insight in dealing with children and their moms and families. Youth Connection will help with the creation of advertising aimed at youth audiences, based on insights gained from road trips involving interactions with select children and moms nationwide.

Saatchi was an early entrant in this field. The shop launched Kid Connection in 1989. Youth Connection now offers a better view of this market.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above