Ryan iDirect Launches Pharma Practice

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Ryan iDirect, a division of DL Ryan Companies, Wilton, CT, started Ryan TrueHealth, a specialty practice offering direct and interactive marketing for healthcare and pharmaceutical companies, the company said yesterday.

Alfred O'Neill, who joined the agency in October, will lead the practice as senior vice president and group director.

Before joining Ryan, O'Neill spent time at Wunderman New York and Euro RSCG Life Interaction.

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