Royal Mail Offers Discounts to US Direct Mailers to the UK

Share this content:
NEW YORK - Royal Mail US Inc. is offering a promotion that it says will give US direct marketers "potential savings" on direct mailings to the UK.


The promotion - which runs though March 31 - offers US businesses sending direct mail to the UK "a range of free value-added services" to help them maximize the effectiveness of their direct mailings, said Royal Mail spokesperson Jackson Ferry.


Ferry said that the high marketing response rate - 6.7 percent compared to 2 percent in the US - and the low marketing volumes - 138 items per household annually compared to 970 in the US - "lends credence to the view that there's plenty of room for US direct marketers in the UK."


Mail order shopping, according to David McGirr, vice president of sales for Royal Mail, whether financial services, magazines or catalogs, "is fast becoming a way of life.


"And volumes are expected to grow in the foreseeable future," he added.


Some of the services offered by the new Royal Mail promotion, McGirr said, "purge address inaccuracies or dated material, supply zip codes and suppress addresses that no longer are active."


Since, he explained, up to 10 percent of UK households and businesses change addresses each year, "these services can reduce the number of direct mailings that are lost and can increase response rates for US direct marketers."


(
Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here