Royal Mail Offers Discounts to US Direct Mailers to the UK

Share this content:
NEW YORK - Royal Mail US Inc. is offering a promotion that it says will give US direct marketers "potential savings" on direct mailings to the UK.

The promotion - which runs though March 31 - offers US businesses sending direct mail to the UK "a range of free value-added services" to help them maximize the effectiveness of their direct mailings, said Royal Mail spokesperson Jackson Ferry.

Ferry said that the high marketing response rate - 6.7 percent compared to 2 percent in the US - and the low marketing volumes - 138 items per household annually compared to 970 in the US - "lends credence to the view that there's plenty of room for US direct marketers in the UK."

Mail order shopping, according to David McGirr, vice president of sales for Royal Mail, whether financial services, magazines or catalogs, "is fast becoming a way of life.

"And volumes are expected to grow in the foreseeable future," he added.

Some of the services offered by the new Royal Mail promotion, McGirr said, "purge address inaccuracies or dated material, supply zip codes and suppress addresses that no longer are active."

Since, he explained, up to 10 percent of UK households and businesses change addresses each year, "these services can reduce the number of direct mailings that are lost and can increase response rates for US direct marketers."


Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above