Round Arch Rolls Out Value ID

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Round Arch, a Chicago-based customer relationship marketing firm owned by ad conglomerate WPP Group PLC and Deloitte Consulting, launched a new business case methodology.


Called Enterprise Value Identification, the technique seeks to reduce costs for portal and content management projects. Round Arch claims EVI identifies cost-reduction opportunities across dimensions such as cost of ownership, content management and self-service.


EVI can be deployed in two to four weeks, ahead of the two to three months it typically takes to complete business cases of $100,000 and more.


Round Arch's use of EVI for a pilot program of Insurance Corp. of British Columbia led to a rollout in markets like high-tech manufacturing and property and casualty insurance.


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